2008年6月26日 星期四

顥奇行銷-震動型睫毛膏(懶女人不再是醜女人)


First came makeup designed to shield talking heads from looking too realistic while on HDTV. Now, we've got makeup that does half of the work for you. In the coming months, both Estée Lauder and Lancôme are planning to launch vibrating mascaras, both of which require batteries and promise to cover way more ground than your unstable hand ever could.

The former company will be introducing the TurboLash All Effects Motion Mascara, which will retail for $30 at Saks Fifth Avenue and buzz along at 125 micropulses-per-second; the latter will be churning out the cleverly named Ôscillation, which aims to provide "a 360-degree coat around each and every lash" when it launches this fall. We know -- we just got way too kit 'n kaboodle for most of y'all, but your lady friend(s) would appreciate the gesture. [Source: Spoiled Pretty via CNET]

Battery-operated mascara does the work for you
Posted by Holly Jackson 1 commentDisclaimer: unless you're a makeup-wearing male (or a woman who loves both gadgets and makeup in equal measure), stop reading here.

It's seems like a guaranteed way to poke yourself in the eye, but that hasn't stopped Estee Lauder from introducing what is believed to be the first tube of vibrating mascara, according to beauty and fashion magazine Women's Wear Daily.

Estee Lauder claims there is "a relationship between vibration, length, volume, separation and curl." Stifle your laughter or raunchy jokes.

The battery-operated mascara brush will vibrate at 125 micropulses per second and has the exciting name "TurboLash All Effects Motion Mascara." Makeup-wearing gadget lovers may be willing to shell out the $30 for the high-tech eye makeup, which goes on sale exclusively at Saks Fifth Avenue on July 17.

The pulsating mascara is just another item to add to the growing list of beauty products aiming to make the world a prettier, less stationary place.
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