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2008年12月30日 星期二

A Song You Must Fall in Love with~~When Did You Fall

2008年9月26日 星期五

May Those Who Help The Most Win


How it works
Project 10100 (pronounced "Project 10 to the 100th") is a call for ideas to change the world by helping as many people as possible. Here's how to join in.
1. Send us your idea by October 20th.
Simply fill out the submission form giving us the gist of your idea. You can supplement your proposal with a 30-second video.
2. Voting on ideas begins on January 27th.
We'll post a selection of one hundred ideas and ask you, the public, to choose twenty semi-finalists. Then an advisory board will select up to five final ideas. Send me a reminder to vote.
3. We'll help bring these ideas to life.
We're committing $10 million to implement these projects, and our goal is to help as many people as possible. So remember, money may provide a jumpstart, but the idea is the thing.
Good luck, and may those who help the most win.
Submit your idea
Remember, the deadline is
October 20th, 2008
Guidelines
Our goal is to set as few rules as possible. However, we ask that you put your idea into one of the following categories and consider the evaluation criteria below.
Categories:
Community: How can we help connect people, build communities and protect unique cultures?
Opportunity: How can we help people better provide for themselves and their families?
Energy: How can we help move the world toward safe, clean, inexpensive energy?
Environment: How can we help promote a cleaner and more sustainable global ecosystem?
Health: How can we help individuals lead longer, healthier lives?
Education: How can we help more people get more access to better education?
Shelter: How can we help ensure that everyone has a safe place to live?
Everything else: Sometimes the best ideas don't fit into any category at all.
Criteria:
Reach: How many people would this idea affect?
Depth: How deeply are people impacted? How urgent is the need?
Attainability: Can this idea be implemented within a year or two?
Efficiency: How simple and cost-effective is your idea?
Longevity: How long will the idea's impact last?

2008年7月4日 星期五

顥奇行銷觀點 - 手機該怎麼賣 ? Nokia 7500 Prism

獨領風騷的 Nokia 7500 Prism,極簡、時尚、絕美。
廣告的形容詞,目標明確,打的是外形、設計,
我一向喜歡看東森購物台,也經常會消費,雖然退貨也不少,
今天要講的重點不是購物,而是銷售技巧。
大家先看看廣告片吧。


這是產品的正面照片




有白色和黑色兩款

咦,這...不是Chanel嗎?和Nokia 7500有什麼關係呢?

找出相似點了嗎?對了,就是菱形紋。
再看看底下這個Dior的包包吧

還是一樣的菱形設計,
對手機的購買慾沒這麼強?看不出手機功能上吸引人的地方?
追求時尚的女性,對包包的敏銳度,是無庸置疑的唷
拿包包來做比較,不但拉近了手機和女性消費者的距離
另一方面,也提高了手機的價值感

最令人驚嘆的,就是底下這個啦,
連羅浮宮都搬出來比,
這也可以扯上邊...

2008年6月14日 星期六

顥奇行銷-重新回味一下 穿越時空的愛

顥奇行銷-Co 導的新作 大力推銷一下 請投票支持

看完後請順便幫忙投票一下(無需註冊),先謝謝各位囉!
導演:Coka
攝影:Ethan
演員:貓痴、咪咪
首先要澄清的是:那個聲音不是貓痴,是我錄的,因為收音出了問題,又幾翻波折沒法重配,只好自己上啦!討厭娃娃音的人給我滾,想當初我的聲帶不知道拉得多緊才能抖出這種頻率。
感謝貓痴大力配合,不僅要犧牲色相,就連場地、造型、伙食都一手包,還動用到你們家咪咪,超‧感‧恩!至於顥老大呢,我不太想謝你耶,雖然你出機器又動人力,可是最後竟然給我感冒,你、你、你知道你那專門欺騙世人的磁型嗓音可以讓評審加多少分嗎?
感謝大家的欣賞,歡迎轉貼。

2008年6月10日 星期二

2008年5月24日 星期六

線上隨選烹飪教學-現在的家庭主婦真是幸福啊


我是看阿鴻上菜長大的,對傅培梅老師的節目也是情有獨鍾,這也是造就我當初投入餐飲創業的一大原因-想要讓大家都能吃到好吃的料理和享受愉快的用餐氣氛。
不過呢,畢竟我們這兒不是美食部落格,那就以資訊和網路的層面來聊聊這個線上隨選烹飪教學吧,版主最近也在從事FLV Player的開發,對這個播放器的感受特別強烈,也不禁是一個警訊,當網路頻道在各項條件逐漸成熟的情況下,擁有愈來愈多的收視群,"廣告"這個無孔不入的程咬金肯定會悄悄出現,雖然說行銷人嘛,應該是與廣告並肩作戰的,我想還是沒人喜歡在節目正刺激的時候,突然轉到"雀巢檸檬茶"的廣告吧(冰涼到情緒都冷到谷底...)。
這個PLayer的畫質倒是最令我讚賞的地方,節目選單的構想也不錯,只是出現的方式有些突兀,Layout上面還需要再加強。過了晚餐時間了...我卻連午餐都還沒吃,愈看節目愈餓,該死的Peter Senge害我下星期演講花了平常三倍時間準備,神啊,請多給我一些靈感吧!

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